When Porn-sters Became Shy (Stay Away Hi-Def!)
Does the names Asia Carrera or Jenna Jameson ring any bells? I knew I got your attention. Adult filmmakers are once again grappling with the latest technology — high-definition DVDs. With an estimated $4.3 billion in sales in the US for 2005, the adult film industry has never shied away from new technology. Until now.
Red Herring gives 3 reasons. Reason #1: The format wars. Sony’s Blu-ray standard vs. Toshiba’s HD-DVD technology. “The two companies have been unable to agree on a common standard and are independently forging ahead in hopes they will emerge victorious in the marketplace.” Some studios and electronic makers choose sides, others stay on the fence and play safe by backing both. The porn industry is no less confused.
Reason #2. Creating true high-definition films is a complex and costly process. Duh. Only few production companies can afford the switch, especially with low-budget films by small operators stealing away profits from the leaders. However, the industry’s largest producer, Vivid Entertainment is well prepared and will be releasing its hi-def titles in both formats until a clear leader emerges.
Lastly, #3: Looking towards the future as hi-def becomes the norm, “industry insiders suggest the technology could actually prompt a much-needed shakeout in an industry that has for decades only known robust growth”. A clear threat to every small operator alive.







